The Winter Olympics at Milan Cortina have garnered attention not only for the impressive athletic feats but also for the reasonable food prices available to fans. As the games kick off ahead of the opening ceremony on Friday, Team GB aims to surpass their previous medal count of one gold and one silver from the Beijing Games, with UK Sport setting a target of three to seven medals for the current event.
Viewers tuning in to the action on BBC and TNT Sports are also taking note of the affordable food options offered at the Winter Olympics. Unlike the common trend of expensive food and drinks at major sporting events, social media posts have praised the fair pricing at the games.
For example, an nduja pizza is priced around £7.82, while margherita, ham and cheese, and vegetarian pizzas all cost £6.95. Additionally, a gluten-free sandwich is available at the same price. Beverage choices include americano coffee and hot tea for £2.62 each, while fans looking for alcoholic drinks can enjoy prosecco for £6.95 or a spritz cocktail for £7.82.
Snack options range from crisps at £2.61 to popcorn at £2.17, with sweet treats like candy priced at £1.74, assorted muffins at £3.04, and a gluten-free brownie at £3.48. For those craving burgers, a cheeseburger, cheese and bacon burger, chicken burger, and vegetarian burger are all priced at £8.69, while a classic hot dog is available for £6.95.
Social media buzz surrounding the Winter Games’ food prices has been overwhelmingly positive, with users expressing surprise at the affordability compared to other sporting events. The general consensus is that the prices are reasonable and offer good value for attendees.
The Milano Cortina 2026 Winter Olympic Games are scheduled from February 6 to 22, with over 850 hours of live action accessible on discovery+ via Prime Video. Fans can enjoy comprehensive Olympic coverage through the £3.99 discovery+ Entertainment subscription, granting access to TNT Sports 2 for continuous 24/7 coverage of the games.