Google has released a significant update, urging caution for those engaging in online shopping this month. With November marking the start of Black Friday deals from major retailers worldwide, consumers have the chance to score discounts but also face increased risks from scammers.
According to Google’s latest advisory on fraud and scams, cybercriminals tend to ramp up their fraudulent activities during peak shopping periods like Black Friday and Cyber Monday, taking advantage of high consumer demand and urgency to deceive shoppers. These deceptive tactics often lead to financial losses and data breaches.
Consumers are advised to stay vigilant when browsing online or checking emails for suspicious deals that seem too good to be true. Google warns that scammers employ sophisticated methods, such as creating fake online stores, using deceptive ads, and launching phishing campaigns to target unsuspecting individuals.
During Black Friday and Cyber Monday, phishing and smishing campaigns pose significant threats. Phishing involves criminals tricking people into divulging sensitive information by posing as trustworthy sources. Common tactics include fake missed parcel notifications or phony prize announcements to lure victims.
Google has introduced new technologies to combat scammers, including tools to block fake emails and unauthorized websites. While these measures enhance security, remaining alert is crucial to avoid falling victim to scams. Enhanced protection features are available for Google Pixel 9 and later devices, offering defense against package tracking scams through local Gemini models and Safe Browsing.
In addition, Google has implemented enhanced protections for Google Messages users to counter scam attempts effectively. As the holiday shopping season kicks off, staying cautious and verifying the legitimacy of offers can help consumers safeguard their personal information and finances.