Samsung has officially announced that its upcoming Galaxy S series smartphones will be revealed later this month during the Galaxy Unpacked event in San Francisco on February 25. The event will showcase the new Samsung Galaxy S26 lineup, which includes the standard S26, S26 Plus, and S26 Ultra. For those interested in watching the event live, it will be streamed on the Samsung website starting at 6pm GMT.
In anticipation of the event, Samsung is offering incentives to fans who register early. By signing up, participants can receive a £30 voucher for Galaxy ecosystem products, double storage on new phone pre-orders, and a chance to win one of 10 £500 Samsung vouchers.
Samsung introduced the Galaxy Unpacked event earlier in the month, emphasizing that the new smartphones are designed to enhance daily tasks with integrated Artificial Intelligence (AI) features. The company expressed that the new Galaxy S series represents a significant advancement in the era of AI.
Ahead of the launch, prices for Samsung’s current Galaxy S25 range have been dropping as retailers gear up for the arrival of its successor. Sky Mobile, for example, has reduced the monthly cost of the S25 Ultra from £43 to £31, providing a savings of £432. However, customers must commit to a 36-month contract and consider the 100MB data limit that may require additional data purchase.
Customers can also take advantage of discounts at Amazon, where the S25 and S25 Ultra are being offered at 20% off for outright purchases, with certain models discounted by almost £250. The prices have been lowered to £639.20 and £999.20, respectively, but the deal is only valid until February 24 or while stocks last.
To catch the Samsung Galaxy Unpacked 2026 event live, viewers can tune in on Samsung’s website from 6pm on February 25. Interested individuals can register for the event on the Samsung website.