Sky is set to launch a new feature called Real Time, aiming to reduce streaming delays for millions of Sky users just in time for the upcoming World Cup. This enhancement will minimize the latency that many viewers currently experience, particularly with services like BBC iPlayer and ITVX, which can lag up to 40 seconds behind traditional broadcasts. The Real Time upgrade is designed to provide a more immediate viewing experience, eliminating instances where neighbors celebrate a goal before it appears on the viewer’s screen.
Initially introduced for Premier League matches in 2024, Sky’s lower-latency streaming technology is now expanding to include BBC and ITV coverage, offering improved viewing for major events such as the World Cup. According to Sky, Real Time will be available on select live sports broadcasts, including the World Cup matches on BBC and ITV, enabling fans to follow the action with minimal delays and spoilers.
To activate Real Time, viewers can opt-in during supported live sports broadcasts by selecting the Real Time option on their Sky Glass or Sky Stream devices. This feature can be accessed through dedicated channels like BBC One HD RT, ITV1 HD RT, and ITV4 HD RT. The introduction of Real Time underscores Sky’s shift towards internet-based streaming services like Sky Glass and Sky Stream, moving away from the satellite-driven Sky Q platform. These services offer easy self-installation, regular software updates, and seamless integration with popular streaming platforms such as Netflix, Apple TV+, and Disney+.
As Sky focuses on internet-delivered television and enhanced streaming experiences, Sky Glass and Sky Stream remain central to its strategic direction, emphasizing the company’s commitment to providing cutting-edge streaming services to its customers.