A distinctive blend of lawn bowling, beer, music, and summer evenings is making waves in Guelph. Despite a downtown construction project affecting foot traffic at Brothers Brewing on Wyndham Street, a creative solution has emerged.
Brothers Brewing, facing a significant decline in sales, found a lifeline by teaming up with the Guelph Lawn Bowling Club to establish a beer garden. This collaboration has been a game-changer for both the brewery and the club.
Colton Proveau, co-owner of Brothers Brewing, expressed gratitude for the newfound partnership, emphasizing the necessity that drove the innovation. The beer garden at the bowling club has provided a silver lining amidst the challenges posed by the ongoing construction downtown.
Blake Skinner, president of the lawn bowling club, highlighted the added fun and influx of newcomers the beer garden has brought. The scenic setting, surrounded by parks and the river, has created a unique and enjoyable atmosphere for all participants.
Enthusiastic patrons like Mathew and Jenna Holdom have embraced the new beer garden, diving into lawn bowling and pledging continued support through the construction disruptions. Similarly, longtime club member Emily Gibson praised the vibrant turnout and positive impact of the beer garden, attracting a diverse crowd to the sport.
The beer garden’s success in attracting a mix of age groups, including younger enthusiasts, bodes well for the future of lawn bowling in Guelph. The community spirit, enhanced by Brothers Brewing’s innovative approach, promises a lasting and fruitful partnership for years to come.