Morrisons has cut the price of 1L Baileys to £11 in anticipation of the upcoming festive season. This deal offers a £3 discount from the regular price of £14 and is valid until Sunday, November 2 in England and Wales, with no loyalty card required to avail of the offer.
Comparatively, Asda currently sells the same size Baileys for £13.98, Sainsbury’s for £22 (£14 with a Nectar card), and Tesco for £22.50 (£14 with a Clubcard). Last year, Morrisons previously reduced the price of Baileys to £8.50, but customers had to spend £45 and be a Morrisons More member to qualify for the discount.
Baileys, a popular Irish cream liqueur made from a blend of whiskey, cream, cocoa, and vanilla, has seen price reductions at other major retailers like Sainsbury’s and Tesco last year for Nectar and Clubcard members.
In other news, Morrisons is gearing up to convert numerous corner shops into Morrisons-branded convenience stores, with plans to introduce 250 new Morrisons Daily outlets next year through a franchising model that targets areas where Morrisons has limited presence, particularly in southern cities and the Midlands.
This strategic move represents a significant acceleration of Morrisons’ expansion plans, with around 160 convenience stores expected to open this year alone. According to a Morrisons spokesperson, the franchise model will facilitate rapid store growth in a cost-efficient manner.
However, amidst this growth, Morrisons is also consolidating its operations by closing 103 stores, cafes, florists, and pharmacies this year, including the shutdown of 17 Morrisons Daily convenience stores as part of a restructuring initiative. Additionally, over 50 cafes, 13 florists, four pharmacies, and all 18 Market Kitchens will be closed, along with 35 meat counters and 35 fish counters due to a comprehensive review indicating their lack of cost-effectiveness.
Rami Baitiéh, Chief Executive of Morrisons, acknowledged the impact on employees, stating that alternative arrangements with third-party specialists will be made in stores where services are being discontinued to ensure a relevant offering for customers.