A UNESCO World Heritage Site located in Alberta is experiencing a surge in interest following a mention on a popular American TV show. The head of marketing at Head-Smashed-In Buffalo Jump is optimistic that this newfound curiosity will lead to a busy summer season for the site.
The site was featured in a recent episode of the acclaimed medical drama series, “The Pitt,” where one of the characters, Dr. Michael Robinavitch, portrayed by actor Noah Wyle, expresses his intention to visit the landmark in the foothills of the Canadian Rocky Mountains. Head-Smashed-In Buffalo Jump, situated approximately 150 kilometers south of Calgary, was historically utilized by Indigenous communities to guide bison herds over a cliff for hunting purposes.
Quinton Crow Shoe, the marketing lead at Head-Smashed-In Buffalo Jump, mentioned that the show has generated interest among visitors, inspiring them to explore the unique attraction. The mention on the TV show has significantly increased engagement on their social media platforms and email communications.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically welcomes around 60,000 visitors annually. Crow Shoe expressed optimism that the recent uptick in interest will translate into higher foot traffic and tour bookings during the peak season from May to September. Additionally, promotional efforts, including discounts offered through the Canada Strong Pass, have contributed to the positive response.
Crow Shoe highlighted that Head-Smashed-In Buffalo Jump forms part of a network of attractions in southern Alberta, drawing visitors to discover the diverse offerings in the region. Collaborative marketing initiatives, such as a promotional video released by Travel Alberta featuring characters from “The Pitt” against the backdrop of the buffalo jump’s cliffs, have further enhanced visibility for the site.
Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, underscoring the significance of Alberta’s heritage and cultural landmarks resonating with global audiences. The collective efforts aim to showcase the rich history and natural beauty of the region, encouraging tourism and exploration.