To stay safe during the upcoming Prime Day sales, shoppers need to be cautious about potential scams. Cybercriminals often take advantage of major shopping events like Prime Day by using fake promotions, phishing emails, and counterfeit websites to deceive individuals into sharing personal information or financial data. Security experts are cautioning that Prime Day creates an environment where scammers thrive due to the high-pressure nature of the shopping frenzy.
Check Point’s security team has reported a significant increase in the registration of new Amazon-related web domains worldwide. Between December 2025 and last month, a total of 6,843 new domains were registered, with April experiencing a peak of 1,446 new domains created in a single month.
Of particular concern is the timing of this surge in April, as attackers can use this period to establish malicious domains, giving them an appearance of legitimacy that can evade detection leading up to Prime Day.
While the majority of these domains are safe, Check Point discovered that approximately one in every 11 newly created Amazon-themed domains is either malicious or suspicious in nature.
According to Check Point, Prime Day scams are successful because they closely mimic typical shopping behaviors, utilizing familiar branding, convincing checkout processes, delivery notifications, and creating a sense of urgency at the last minute.
The security firm recommends a cautious approach, advising shoppers to not only identify suspicious messages but also take the time to verify the authenticity of offers before proceeding with any clicks, logins, or payments.
For individuals looking to participate in Prime Day, there are several simple steps to help steer clear of potential fraud. It is crucial to scrutinize website addresses before entering any personal information, as scammers often create fake sites that closely resemble Amazon’s official platform.
Check Point advises shoppers to be wary of fraudulent domains that mimic Amazon’s URL, including extra characters, hyphenated brand names, or unconventional domain endings like .top or .online.
In addition, individuals should avoid clicking on links from emails, text messages, or social media posts. Instead, it is recommended to directly access Amazon’s website by typing the address manually into the browser.
Warning signs of potential scams include overly cheap deals, messages claiming refunds are due, or alerts indicating time-sensitive offers. These tactics are commonly used to create a sense of urgency and prompt impulsive decisions.
Another prevalent scam method involves fake notifications about Prime accounts being suspended. If individuals receive messages threatening immediate account closure, it is advisable to verify the information directly through Amazon’s official channels.
By adhering to these precautions, shoppers can make the most of Prime Day without falling victim to scams. Prime Day is scheduled to run from June 23 to June 26, with Express.co.uk offering coverage of the event’s top deals and promotions.
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