EE is slashing prices on smart TVs ahead of the 2026 FIFA World Cup to help football enthusiasts enhance their viewing experience before the tournament kick-off. Alongside the upcoming event on June 11, the telecommunications company is providing fans with the opportunity to win tickets to a Home Nations match.
Customers who buy any TV from the EE website before the World Cup concludes on July 19 will automatically be entered into a draw to win a pair of tickets to a Home Nations football game in the UK. Winners will have the choice to attend a match supporting England, Scotland, Wales, or Northern Ireland, with a total of 10 pairs of tickets up for grabs.
It is important to note that the tickets are not for this year’s World Cup matches but are for games scheduled between September and December. In addition to the ticket giveaway, customers can enjoy discounts of up to £500 on TVs from renowned brands like Samsung, Sony, LG, and Hisense.
The most substantial savings are on premium models such as the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, priced at £1,999 down from £2,499. This model boasts exceptional 4K image quality, a large 75” screen, and customers can also claim up to 20% Cashback from Samsung.
For those looking for more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts at £309, offering lifelike visuals with QLED Color technology and an AI 4K Upscaler to enhance classic content to modern 4K quality.
EE’s Summer of Sport promotion includes a chance for football fans to win tickets to a Home Nations game between September and December 2026 by purchasing a smart TV on the EE website by July 19. Many of these TVs come with discounts of up to £500 and feature built-in subwoofers for deep, powerful bass.
Another notable TV on sale is the Samsung Crystal UHD U8020F 4K Smart TV starting at £229, providing enhanced 4K visuals and vibrant audio with the Crystal Processor for an immersive viewing experience.
Amazon has rebranded its Fire TV range to Amazon Ember, introducing the Ember Artline model designed to mimic framed artwork, currently offered at a discount of up to £270.
For those considering which TV to choose for the EE’s Home Nations tickets competition, the Hisense A7QTUK model has received high praise, holding a 4.7-star rating on the brand’s website with customers highlighting its exceptional picture quality and sound performance.
In a competitive market, Sky is offering discounts on its Glass smart TVs, and Amazon has introduced the new Ember Artline model with significant savings. With a wide range of options available, football fans have the opportunity to upgrade their viewing experience and potentially win tickets to exciting football matches.